Hairdressers against aids

Hairdressers against aids.

Could the debarring of HIV infection and AIDS be a comb, thistledown and blow-dry away? That's the fancy behind an innovative altered national outreach effort, Hairdressers Against AIDS, which got its organize Tuesday at the United Nations in New York City, onward of Dec 1, 2010, World AIDS Day. The snap - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has hair's breadth heed Amazon L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) glyco 6 cream reviews. The purpose is to empower America's 500000-plus fraction stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," respected GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information . The more we talk, the more we educate, the more we mitigate the paint of this epidemic," Tedstrom explained.

And "You'll woo millions of consumers hearing about HIV from man that they know," he said. "They'll be hearing able time-tested messages about HIV prevention, and they'll be able to entertain those messages back to their exclusive relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter keshyog treatment durban. We'll be able to have an full-grown gossip about HIV and fleshly health".

Using hair-care professionals to get vigorousness messages out to the masses isn't a unusual idea. Recent studies have shown, for example, that coal-black men can be motivated by barbershop messages to promote their blood insistence or get discerning about their endanger for prostate cancer. And the US dinghy of Hairdressers Against AIDS is just the up-to-date increase of a international HIV awareness endeavour that's already in lieu in 30 countries throughout the world.

Hairdressers Against AIDS will beginning present oneself in-depth HIV/AIDS experience training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their acme authority for HIV/AIDS poop and prevention advice. The salon educators will then on HIV dope and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal imperfection president of learning and campaign chair, called the travail an "advocacy program" that will capitalize on salons' description role in communities to lend a hand dispel myths, such as the idea that HIV is no longer a significant constitution threat or that AIDS is now curable.

In fact, the manoeuvre notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are regard to be unknowing of their status. "We want to get the colloquy started," Schuster said, noting that the nation's half-million hairdressers come into get hold of with an regular of 20 million clients per week. "There's no better section to have a dialogue than in your local salon".

Within its inception year, the US campaign hopes to capacity upwards of 110 million American salon-goers, one haircut at a time. Outreach started in committed on Wednesday, with all 500 stylists who attended the UN shoot headed to Times Square with video cameras to launch grassroots HIV impedance videos. The finished products will be posted on the campaign's Web site, as well as on other group media forums such as Facebook, to jumpstart the information process.

So "Education is key," said Johnny Wright, a toast of the town mane stylist convoluted in the draw up who counts First Lady Michelle Obama as one of his clients. "As whisker stylists we have a mandatory voice to help educate. So that means talking about using a condom, getting tested, private your partner's status, expressive your own status, knowing about the bachelorhood option if that's appropriate for you. All that needs to be talked about. And I upon it can be very acquiescent for us as hairdressers to communicate all this to our clients" nexium drug. GBC's Tedstrom seconded that notion, area Hairdressers Against AIDS "a tremendous possibility to traverse a big difference".

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